1.     About our Privacy Notice

1.1.  Rollama Education Ltd ("we" or “us”) is committed to protecting and respecting the privacy, safety, and security of our registered (and prospective) users, including students, teachers, school administrators and parents (together “Users”).

1.2.  This notice (together with our terms of use ( and any other documents referred to in it) explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights.

1.3.  Please read this notice carefully to understand how any personal information is used. If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.


A child-friendly version of this Privacy Notice is available here.


2.     About Rollama Education Ltd

2.1.  Rollama Education Ltd (Company Number: 13521924) is a UK-based company which produces English language activities for schools and families.

2.2.  Our product is Rollama – a suite of games and exercises to develop fluency of English grammar, punctuation, spelling, vocabulary and general language confidence (comprising a website, web app, and teacher resources). For more information about Rollama, please see our website at (the “Rollama Site”). Other products are in development and this Privacy Notice will be updated as necessary upon their release.

2.3.  Each resource created by Rollama Education Ltd, together with the Rollama Site and any other website created for national and regional competitions and/or events (together the “Sites”), is owned and operated by Rollama Education Ltd. References to the Sites in this Privacy Notice therefore includes all related Rollama Education Ltd-owned websites.


3.     What Personal Information does Rollama Education Ltd collect?

We collect the following categories of personal information:

3.1.  School Users

In the case of school/educational institution subscriptions (including on a trial basis) (“School Users”) we may collect:

3.1.1.     School’s name, address (for billing purposes and account name)

3.1.2.     Teachers’ names, email addresses (so we can provide you with an account and contact you)

3.1.3.     Students’ names, year groups and English language classes (to administer accounts)

3.2.  Home Users and Tutors

In the case of home or family subscriptions (“Home Users”), or tutor subscriptions, we may collect:

3.2.1.     Parents’/Tutors’ names and email addresses (so we can provide you with an account and contact you)

3.2.2.     Children’s names (to administer accounts)

3.2.3.     We may also collect details of other interactions that you and/or your Users have with us, together with any other information that you and/or your Users choose to provide us with, for example, through correspondence and interactions with our customer and technical support teams.


3.3.  This information is required to fulfil our contractual obligations to you as it is necessary to correctly identify each registrant as a site User, manage their account and for other purposes identified below. It is impractical in most circumstances for Users to remain anonymous, as we may not be able to interact with you, provide access to the Sites, or answer your enquiry if we are not able to identify Users or collect your personal information.

3.4.  Please note that by registering with any of the Sites and providing the requested personal information, whether on a trial, subscription or gifted basis, the School is deemed to have a lawful basis (pursuant to all applicable data protection laws) for supplying such data and information for and on behalf of all Users (to include both teachers and students). It is the school's responsibility to ensure that they have a sufficient lawful basis for supplying all data to us. Where the lawful basis that the school is relying on is “consent”, it is the School’s responsibility to seek and confirm all necessary parental consent for all students. If a school does not have (or in the future no longer has) a sufficient lawful basis for supplying us with such personal data, any User to which this applies must not use the Sites, and the School must promptly inform us so any relevant data can be deleted from our Sites.

3.5.  For the benefit of impact reporting, you may also opt to provide further student details, to include; student’s gender, student’s pastoral house, and details of any languages spoken at the student’s home, however this information is all entirely optional and not required in order to use the Sites.

3.6.  We do not however collect any unnecessary personal information from Users (for instance, information about religious beliefs, medical history etc).


4.     Children signing up to our Sites and Consent

4.1.  Please note that children (under the age of 18 years) cannot register to use the Sites themselves, as they are not lawfully able to agree to our Terms and Conditions. A teacher, tutor, parent or guardian must register for them (either as part of a school subscription, tutor subscription or home subscription) and it is the teacher, tutor, parent or guardian’s responsibility to ensure that any consent to use the Sites has been collected (including on a trial basis).


5.     How does Rollama Education Ltd collect Personal Information?

The personal information collected about Users broadly falls into the following categories:


5.1.  Information that you provide voluntarily

5.1.1.     We may obtain personal information directly from you (unless it is unreasonable or impracticable to do so) or from our School Users or Home Users about you and/or other Users voluntarily by filling in forms on our Sites, or by corresponding with us via phone, email or otherwise. This includes information that you provide when you register an account with us, enter a competition or survey, subscribe to marketing communications from us, and/or to submit enquiries to us.

5.1.2.     The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to Users at the point we ask you to provide such personal information.


5.2.  Information that we collect automatically

5.2.1.     When Users visit our Sites, we may collect certain information automatically from their device. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.

5.2.2.     Specifically, the information we collect automatically may include information like a User’s IP address, device type, unique device identification numbers and login information, browser-type and version, time zone setting, operating system and platform, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how a User’s device has interacted with our Sites, including the pages accessed and links clicked, download errors, length of visits to certain pages, page interaction information, and methods used to browse away from any page.

5.2.3.     Collecting this information enables us to better understand the Users who come to our Sites, where they come from, and what content on our Sites is of particular interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Sites to our Users.

5.2.4.     We will also collect the score achieved by Users to the questions raised on each programme and the number of questions attempted. This information is required to enable us to provide statistical feedback to teachers and parents on the performance and progress of students, a facility which is an integral part of our products.

5.2.5.     Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Rollama Education Ltd’s Cookie Policy” below.


5.3.  Information that we obtain from third-party sources

5.3.1.     From time to time, we may receive information about you if you use any of the other Sites that we operate or the other services and products that we provide. In this case we will have informed you when we collected that personal information that it may be shared internally and combined with data collected on the relevant Sites.

5.3.2.     Occasionally, we may receive personal information about you from third-party sources (including for example, distributors, business partners, affiliates, sub- contractors, payment and delivery services, analytics providers, search information providers), but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.


6.     What does Rollama Education Ltd do with your Personal Information?

The personal information of Users, including any prospective Users, may be used for the following purposes:

6.1.  To carry out our obligations arising from any contracts entered into between you and us and to provide access to our products and services including the Sites;

6.2.  To send a confirmation notice to the User of the registration;

6.3.  To administer and manage accounts, including username and password resetting, responding to enquiries raised by Users, to contact Users about any problems with their accounts, or the use of our products and services, or their conduct on the Sites;

6.4.  To provide quotes or offers for, and updates about, our products and services;

6.5.  To calculate the User’s performance – e.g. coins, medals, trophies, points

6.6.  To provide results data for each User, school class, or school as a whole, including the preparation of statistical reports and data analysis to assist us in enhancing the learning from our Sites;

6.7.  To provide you with tips on how to use parts of the product or service, information about new features on our Sites;

6.8.  To notify you about changes, improvements, and upgrades to our products and services and the Sites;

6.9.  To ensure that content from our Sites is presented in the most effective manner for Users and for their computers or devices;

6.10.               To keep our Sites safe and secure;

6.11.               On an opt-in basis, to publish names of competition winners and high performers on the Sites, and prepare auto-generated certificates for progress of Users on the Sites;

6.12.               To administer our Sites and for internal operations, including troubleshooting, data analysis, testing, research, product development, quality control, statistical and survey purposes;

6.13.               To send out newsletters and emails about our products and services, including the Sites including information about upcoming events, competitions, and rules of the Sites; and/or

6.14.               To send you information about third-party services that we feel may be of interest to you, but only where we have express or implied consent to contact someone or we are otherwise permitted by law to do so. If you do not want to receive these updates, Users may opt out at any time by following the specific opt out instructions within the communications that we send, or by updating their details on the “My Details” page of our Sites.


7.     Please note that our Sites do not provide students with any means to communicate directly with each other. There are no chat rooms connected with our products and services.


8.     Legal basis for Processing Personal Information


8.1.  Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. Ordinarily, we collect personal information from Users either because it is needed to enable us to fulfil and perform our contractual obligations with you as regards the provision of our products and services, and/or where we have the consent of the Users to do so. We may also process personal data where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.


9.     Who does Rollama Education Ltd share my personal information with?

9.1.  We will keep personal information confidential and will not sell or knowingly divulge Users’ information to advertisers or any external third parties, however the following categories of recipients may access, process or be transferred your data:

9.1.1.     our group companies;

9.1.2.     our sub-contractors who assist us in making, improving and delivering the Sites;

9.1.3.     third parties who provide services on our behalf to help with our business activities.


10.  These parties are authorised to process your personal information only as necessary to provide these services to us. Such services may include payment processing, providing customer service, sending marketing communications, those who help to enhance the security of our Sites, and those who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information.

10.1.               Government education departments, universities, bodies managing or representing schools, or schools themselves, to help enhance the learning from our Sites through the preparation of statistical reports and analysis. Any data provided to such establishments for their own analysis will always be provided as aggregated (non-personal) or de-personalised data, in such a way that they are unable to identify any individual child directly or indirectly. It is lawful for us to de-personalise this data as we rely on legitimate interest as our lawful basis to do so and it is lawful for us to share this de-personalised data and any associated reports as we are not sharing any data that can be identified as personal;

10.2.               any competent law enforcement body, regulatory, government agency, court or other third-party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, (iii) to enforce our terms and conditions, or (iv) to protect your vital interests or those of any other person;

10.3.               a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger, or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice; and/or

10.4.               any other person with your consent to the disclosure.


11.  Rollama Education Ltd’s Cookie Policy

11.1.               A cookie is a small piece of information handed to a web browser from a web server that contains information that can be retrieved from the server later. When you visit the Sites the server may attach a cookie to your computer’s memory. We use cookies only to remember what language is set, which school last logged into the machine and the session cookie for knowing who is logged in. You should be able to configure your browser so that it disables cookies.

11.2.               To help us better understand your needs, we also use analytical software. This software will save a cookie to your computer’s hard-drive order to track and monitor your engagement and usage of the Sites, but will not store, save, or collect personal information. You can read Google’s privacy policy here regarding use of cookies ( for further information.


12.  How does Rollama Education Ltd keep my personal information secure?

12.1.               We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The data that we collect from you is stored on secure servers located in Europe through Hostinger. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. All traffic and passwords are encrypted. As part of our privacy compliance process, we review these security procedures to consider appropriate new technology and methods.

12.2.               We use Stripe, a third-party payment processor, to process credit card payments and invoice payments made to us. Transactions are encrypted using SSL technology. We do not retain any credit card numbers ourselves. Stripe's use of your personal information is governed by their privacy policy, which may be viewed at

12.3.               We use a third-party customer service platform, Tawk, to handle all customer service queries sent to us either via email or via help pop ups within our Sites. Intercom’s use of your personal information is governed by their privacy policy, which may be viewed at

12.4.               You and your students/children are responsible for keeping your passwords confidential. We ask Users not to share their passwords with anyone. Users should be aware that unfortunately the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We also expect all our employees and contractors to comply with this Privacy Notice, and we will take appropriate actions to address breaches by employees and contractors of the obligations imposed by this Privacy Notice


13.  International Data Transfers

13.1.               Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country. Specifically, our Sites servers are located in Europe through Hostinger. However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice.


14.  Data Retention

14.1.               We retain personal information we collect from Users where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

14.2.               When we have no ongoing legitimate business need to process User’s personal information, or where you ask us to delete Users’ information, we take reasonable steps to either delete or anonymise it. If this is not possible immediately (for example, because your personal information has been stored in backup archives), then we will securely store Users’ personal information and isolate it from any further processing until deletion is possible, but will endeavour to do so as soon as reasonably practicable. We may have to retain and use personal information as necessary to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our terms and conditions.

14.3.               Our policy is to automatically delete all student/child data from school accounts, tutor accounts and family accounts 12 weeks after expiry of a free trial or expiry of a subscription, where no renewal or pending subscription has been requested by that school, tutor, or family. Please note that subscriptions are not automatically renewed at expiry. The main contact will be notified by us of our deletion policy prior to expiry of the subscription, and again prior to deletion of the student data. Deleted student/child data cannot be retrieved following deletion.


15.  Your Data Protection Rights

Users have the following data protection rights:


15.1.               If a User wishes to access, correct, update or request deletion of their personal information, or that of their school (in the case of teachers), they can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below. Users can also delete all their personal data by navigating to “Subscription Details” and pressing “Delete”.

15.2.               In addition, Users can object to processing of their personal information, ask us to restrict processing of their personal information or request portability of their personal information. Again, Users can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below.

15.3.               Users have the right to opt-out of marketing communications we send at any time. Users can exercise this right by either clicking on the “unsubscribe” or “opt-out” link in any marketing e-mails we send, or by updating their details on the “My Details” page of our Sites. Alternatively, Users can contact us using the contact details provided under the “How to contact us” heading below.

15.4.               Similarly, if we have collected and process Users’ personal information with their consent, then Users can withdraw their consent at any time. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to withdrawal, nor will it affect processing of personal information conducted in reliance on lawful processing grounds other than consent.

15.5.               Users have the right to complain to a data protection authority about our collection and use of their personal information. For more information, please contact your local data protection authority.

15.6.               We are registered for GDPR compliance with the Information Commissioner’s Office (“ICO”) - Data Protection Reference ZB138761. Further details about this can be found at:

15.7.               We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


16.  Updates to this Privacy Notice

16.1.               We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws. Users will be deemed to have consented to any such changes by their continued use of the Sites following any changes being made.


17.  You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the bottom of this Privacy Notice.


18.  How to Contact Us

If you have any questions or concerns about our use of your personal information, please contact us using the following details: [email protected]


The data controller of your personal information is Rollama Education Ltd which is registered with the ICO with registration number ZB138761.



Rollama Education Ltd

45 Coatsby Road



NG16 2TH

United Kingdom


Company Details


UK Registered Co.: 13521924



[email protected]


Last updated: March 2024